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Tag: Luxury Skin-care

A Warm Welcome: Japanese Beauty Brand Shiro Opens London Store

‘It is a competitive market,’ says Hiroe Imai, the founder of Japanese beauty brand Shiro, when asked why she chose London as the destination for Shiro’s first store outside of Japan. On the surface, expanding into a city that’s hardly short of luxury skin-care shops might seem like a risky venture, but when said business comes with a distinct Japanese heritage and 22 stores to its name,

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