Branding comes down to much more than having a good-looking logo. Branding is the sum of peoples’ perceptions of who you are – of what makes your company unique. Branding is determined by everything from a company’s service to its packaging. Incorporating strategic practices into every element of your business helps build a strong company, while missing one or more elements can cost you customers and your best employees.
Your branding is your promise to the world of who you are. Branding can be the difference between customers buying from you or buying from your competitors.
HERE ARE 5 UNDENIABLE REASONS THAT BRANDING MATTERS TO YOUR BUSINESS:
BRANDING GIVES YOUR COMPANY A DIRECTION
A strong brand identity helps every member of your team understand what your company values are and what direction you want the company to move in.
If you’re unsure of what direction your company is moving toward, ask yourself the following questions:
- What are the major goals that support our overall vision for the business?
- Assuming all goes well, where will our business be in 5 years?
- Why do our customers work with us, rather than one of our competitors?
- What do our employees love most about working here?
Once you know your business’ vision and what makes you unique, you can determine how to convey its direction to your customers. Go back to these questions periodically to ensure that your company is still going in the right direction.
While studies increasingly show that effective social media campaigns can help a company to build a strong brand, many businesses still struggle to keep up with current trends. With the fast-paced evolution in social media trends and platforms, it can be difficult for a company’s brand to stay consistent.
Start out with 2-3 platforms (choose between Facebook, Instagram, Twitter, and YouTube) and create a consistent schedule of content that conveys your company’s vision and direction. You can always add more later if your company feels that it would help your branding.
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