The Echo Look device is being marketed by the company as a fashion tool, with voice-activation allowing users to take full-length photos and short videos of their outfit choices.
Prompted by the company’s smart assistant, Alexa, the device then uses a new service named Style Check to offer feedback on the chosen look.
“Style Check keeps your look on point using advanced machine learning algorithms and advice from fashion specialists,” said Amazon. “Submit two photos for a second opinion on which outfit looks best on you based on fit, colour, styling and current trends.”
“Over time, these decisions get smarter through your feedback and input from our team of experienced fashion specialists.”
As users build up their look-books with pictures and videos, the device is able to recommend new brands and styles inspired by recurring outfits.
As well as offering style advice, the Echo Look performs the same duties as Amazon’s other Echo devices – first launched in 2014 – and can devise travel routes, read headlines or play music.
Currently, the Echo Look is only able to purchase by invitation for $200 (£155). It is unclear whether the company will roll out the device to the masses at a later date.
Designers and technology companies have been competing over recent months to provide the first and best smart home products.
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