They have the potential to make millions, but when the celebrities choose to jump into the advertising waters, there’s always the risk that it could backfire. Here are a few examples of when things went terribly wrong:
1. Kendall Jenner
Kendall Jenner’s Pepsi ad was pulled after it caused controversy. In the ad, Jenner is seen approaching a police officer and handing him a can of Pepsi as a demonstration carries on.
The ad received a lot of backlash on social media with some charging that it made light of the Black Lives Matter movement.
Pepsi at first stood by the ad stating: “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.”
By the next day, the cola brand changed its tune, and the ad was pulled and Pepsi apologized.
2. Scarlett Johansson
Actress Scarlett Johansson got major blowback from some fans in 2014 after she became a “global brand ambassador” for SodaStream. She also appeared in an ad for the brand.
After it went public that the Israeli-owned carbonation product company operates a facility in the West Bank, some slammed Johansson for working with SodaStream.
At the time of the dustup in 2014, Johansson defended her endorement, telling the Observer, “I stand behind that decision… I was aware of that particular factory before I signed. And it still doesn’t seem like a problem – at least not until someone comes up with a solution to the closing of that factory and leaving all those people destitute.”
3. Michelle Kwan
In 2014, U.S. Olympic figure skater Michelle Kwan got into hot water with a Washington D.C. nutrition group who were opposed to her decision to endorse Coca-Cola for the Sochi Games, while also serving on the former first lady Michelle Obama’s Presidential Fitness, Sports and Nutrition Council, given its “eat healthy” initiative.
“You can’t do a photo-op with the first lady promoting exercise one day and sell disease-promoting sodas the rest of the year,” an official from the group said, according to Breitbart.
4. Rachael Ray
Almost a decade ago Rachael Ray did an ad for Dunkin’ Donuts.
Around her neck, she wore a scarf that many thought looked a similar to a keffiyeh, a piece of fabric often worn by people in Arab countries. A black-and-white keffiyeh was the signature accessory for former Palestinian leader Yasser Arafat.
Hundreds of comments flooded the site condemning the coffee and doughnut shop.
Dunkin’ said in a statement, “Absolutely no symbolism was intended.” The company then removed the commercial “because the possibility of misperception detracted from its original intention to promote our iced coffee.”
Read the full story: foxnews