Google is not taking Pinterest’s search ambitions lying down. The company recently launched a “Similar Items” feature on mobile web and Android to point users to more products they’ll love – like handbags, sunglasses, and shoes, for example – and today it’s expanding that functionality to include apparel. More notably, it’s also introducing a new feature called “Style Ideas,” which will surface inspirational lifestyle images and outfits that show off the fashion product images you had been browsing.
If this all sounds familiar, it should. Pinterest for years has been establishing itself as the home for “inspirational” imagery – often including fashion items and other products – which it then tries to funnel into purchases. It has also been developing visual search technology that helps it to identify specific products within images, or even a person’s camera viewfinder, then pull up related content on its service.
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